Why you need copy and content development

Staring at a blank page!

Copywriting and content development is the beating heart of every great marketing project. However, few entrepreneurs or businesspeople have much skill in wring about themselves, their products or their services.

Racking your brain for copy and content ideas!

Let’s face it – if you don’t appear on the first page of a Google search, your company might as well not exist to 95% of your market.

Paid advertising and pay-per-click search campaigns are only part of the answer. They can quickly become incredibly expensive, especially in the most competitive markets where you need search engine visibility the most. You need something that gets the attention of Google (and all the other search engines), without paying out every tome someone wants to know more.

Then, once you do have a potential customer’s attention, what do you do with it? If you happen to be the only supplier of a good or service in your area, you might just get away with saying ‘the product sells itself’. However, the other 99.999% of retailers need to make visitors aware of who they are, what they stand for and what they really have to offer within the first few seconds of a website visit. If you haven’t caught their eye immediately, and then led them deeper with enticing copy, they’re gone!

Our experience in copy and content development

The solution, as you may have guessed from the title, is professional copywriting and content development services from ________. We don’t mean just the words on your sales page, either. We mean your website, your social media pages, blogs, articles, white papers and thought leader pieces, all working together to define your brand to your market, and to funnel interest down to your actual sales page automatically.

Your website and social media presence is, for all intents and purposes, the face of your company for most of today’s markets. It has to be visually stunning, to be sure, and it has to offer the kind of user experience your visitors demand, but that isn’t enough. When you get right down to it, the real ‘meat’ of your site is the copy people will read – or hear Alexa read to them. It has to convey your branding, it has to sell your products, and it has to form a deep connection with a visitor quickly.

That’s what you get from professional copywriting and content development, and that is what Multimax Marketing offers.

Don’t just take our word for it!

“I’ll be honest, we didn’t know the first thing abut content development before we talked to JJ at Multimax Marketing. They explained what we’d need to really reach out to our market in new ways and come through with the materials we needed to do it. Multimax Marketing changed everything for us.”

Laura G, Marketing Project Leader

Top-to-toe content and copy development

At Multimax we cover everything from top to bottom. Whether you need a full content plan for a year targeting specific keywords. Or whether a 1000-page article is just what you need to get the ball rolling. Just remember with content, consistency is vital and having a plan in place is an essential tool when developing copy and content.

Take the hassle out of copy and content development

Are you ready to see what truly expert copywriting and a solid content development strategy can do for your organisation? Give us a call today at 01935 310298 or email us at [email protected]. We’ll get back to you straight away to have a chat about what you actually need and what we can do about it.

We’d love to speak with you about your social media management needs. 

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