Your website is up and running, but you aren’t getting the traffic you’d hoped?
The problem might not be in your website per se, but rather in your SEO.
Search Engine Optimisation (SEO) means getting your website in front of more viewers, and improving the quality of those viewers by making sure the people who actually want to buy your goods or services see your site at the right time in the right place.
There are many different techniques, but they fall into 2 main categories on-page-SEO and off-page-SEO.
ON-PAGE SEO
On-page SEO, sometimes called ‘organic’ SEO, means making changes to your website itself in order to make it more attractive to search engines like Google, as well as making sure Google knows exactly what you’re selling. After all, Google wants to help them find what they want to buy as much as you do.
The advantage of most on-page SEO work is that it pays off over the long term. Making your site as attractive to search engines as it is to humans without resorting to trickery or dodgy methods can open the floodgates to paying customers for years.
OFF-PAGE SEO
Off-page SEO includes many techniques that are designed to get you more and better traffic by changing things other than your website itself. It might include a social media campaign, guest blog posts on other sites, pay-per-click sponsored search results or a complete synergistic marketing campaign.
The main advantage to off-page SEO methods are that they work quickly, getting your site the attention it needs and deserves rapidly, and in some cases instantly.
The end result of either type of SEO – or both together – is to get you at or near the top of the list when someone googles your kind of business when they are ready to buy.
The Multimax Method
The best way to ensure good SEO on your site is to hire SEO experts like Multimax Marketing to set it up and maintain it over the long term. We have a great deal of experience running SEO audits, optimising sites organically and running paid search campaigns with Google and other major search engines. In SEO, quality I key, and we’ve spent years building a well-deserved reputation for delivering nothing short of the best.
We typically begin with an SEO Audit of your site and its traffic. This will let us know exactly which ways your site might be underperforming, and what strengths it already has that we can boost even further. We’ll determine what the best keyphrases are for your business and the way your customers use the site, and ensure that they are incorporated seamlessly into the site content in such a way as to reinforce each other effectively.
Next, we’ll make sure that your site is attracting the right kind of visitors – those with every intention of buying the type of products or services that you sell, right now. If we can make sure that potential customers see your site before they see the competition, the battle is already half won!
We’d love to speak with you about your search engine optimisation needs.
Just click here to choose the most convenient way to get in contact with MultiMax Marketing.
